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Hi. We're AMD. Please listen.
Posted by: duke on: 07/11/2005 02:08 PM [ Print | 0 comment(s) ]
ReMedy sent in a link to an article at C|Net about why AMD is suing Intel.
The ads featured a letter from Ruiz, the chief executive, telling readers to go to a Web site devoted specifically to the lawsuit. Posted on the site is the 48-page complaint, which contains some vivid language, including, for example, a section in which a Toshiba executive is quoted as saying Intel's incentives are as addictive as cocaine. Unlike most lawsuits, this complaint was written as if actually intended for Web surfers with some spare time.Quotes like that aren't the only reason that AMD has decided to sue Intel, though...
"Many people aren't even aware of AMD outside of the technology space, so we felt like we needed to do something extra," Kroll said. "We saw it as a way to get our word out unfiltered."You can read the entire article here.